01What happened
The story, straight
Benson Boone posted a snippet of a new song titled 'The Time of My Life' on Instagram, announcing a June 25 release at 3 PM PST. The post explicitly tagged influencer Alix Earle (@alixearle), suggesting a collaboration or promotional tie-in. No further details about the track's production, featured artists, or album context were provided in the teaser.
benson boone dropped a snippet of 'the time of my life' on instagram and tagged alix earle — june 25, 3 PM PST. no word yet on whether she's on the track or just the promo machine, but the tag is very deliberate.
02Spread timeline
Where it actually started
03Source receipts
Every claim, linked
04What's solid, what isn't
What's solid and what isn't
- Benson Boone teased a new song called 'The Time of My Life' on Instagram.
- The release is set for June 25, 2026 at 3 PM PST.
- The Instagram post tagged @alixearle.
- Whether Alix Earle is a featured artist on the track or involved only in promotion.
- Whether the single is tied to an upcoming album or standalone release.
05Why it matters
The editorial take
Benson Boone has been on a commercial hot streak since 'Beautiful Things' topped charts globally in early 2024, and each new release carries significant streaming weight. Tagging Alix Earle — one of TikTok's most-followed creators with 7M+ Instagram followers — signals a deliberate cross-platform push that blurs the line between music rollout and influencer marketing. The June 25 date places it squarely in summer playlist season.
boone's been riding the 'beautiful things' momentum hard and tagging alix earle is a very 2025 move — she's got 7M+ ig followers and her audience skews exactly the demo labels want for summer singles. whether she's a feature or just the hype engine, this is a textbook influencer-music crossover play.