Bethenny Frankel, 55, walked the Sports Illustrated Swimsuit Runway Show at Miami Swim Week for the second time, wearing four different swim styles. Her spray tan was done by Golden Girls New York using Loving Tan 2-Hour Express Self-Tanning Mousse, which the team said gave her a 'custom, skin-perfect finish.' Frankel was 'obsessed' and felt 'runway-ready,' according to the pros. The brand also recommends its 10-Minute Express Self-Tanning Mask for a quicker result.
bethenny frankel walked the SI swimsuit runway for the second time at miami swim week, and her tan came from golden girls new york using loving tan's 2-hour express mousse. she was 'obsessed' and felt 'runway-ready.' they also have a 10-minute mask if you're in a hurry.
The story is specific, sourced from Page Six, and fills a coverage gap in the beauty category, which is underrepresented in recent coverage.
This story highlights the growing intersection of celebrity culture and accessible beauty products, as Frankel's choice of a mid-range self-tanner over a luxury brand makes the product more relatable. It also underscores the importance of spray tans in the swimwear industry, where models and celebrities rely on them for a flawless look on camera. The mention of Loving Tan, a brand popular among influencers, could drive sales and further cement its status in the beauty market.
bethenny's tan choice is a reminder that even at 55, the swimsuit runway game is strong — and that a $30 self-tanner can do the job just as well as a fancy one. it's a win for loving tan, which already has a cult following, and a peek into how celebs prep for the camera. also, the 10-minute mask is a cheat code for last-minute glow.
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