The Central Board of Secondary Education (CBSE) has circulated a toolkit to schools instructing them to create Instagram reels defending the 'Open Schooling Model' (OSM) amid public backlash over evaluation methods. According to reports from Moneycontrol and Hindustan Times, the toolkit includes specific language and scripts for students and principals to use. Several Instagram reels have since appeared that closely follow the toolkit's phrasing, including the directive 'Don't panic, defend OSM.'
cbse sent schools a whole script telling them to make instagram reels defending the open schooling model. now there are reels of students and principals repeating the exact lines from the toolkit, like 'don't panic, defend osm'.
This incident highlights how educational institutions are increasingly using social media platforms like Instagram to shape public perception during controversies. The coordinated messaging raises questions about the authenticity of grassroots support for policy changes. It also underscores the growing role of digital media in education governance and public relations.
schools getting pr scripts for reels is a new level of coordinated messaging. it blurs the line between genuine student voices and institutional propaganda. also shows how instagram is now a frontline for education policy battles.
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