Beauty creator Ngozi Edeme's signature 'Melted Blush' technique has been trademarked by Patrick Ta Beauty, sparking accusations of intellectual property theft. Edeme, known for looks celebrating Black culture, declared, 'Even in 2025, we’re seeing our creativity and ideas being “reinvented” or straight-up stolen, but we aren’t stopping.' The brand previously faced allegations in late 2024 from influencer Avonna Sunshine of failing to pay Black creators for marketing work. Jackie Aina also weighed in, noting her current technique was inspired by Makeup by Mario on Ta's channel.
ngozi edeme's 'melted blush' look got trademarked by patrick ta beauty, and fans are rallying. edeme said 'even in 2025, our ideas are being reinvented or straight-up stolen.' patrick ta already had heat in 2024 for not paying black creators (avonna sunshine called them out). jackie aina also dropped a review saying her technique was inspired by make up by mario on ta's channel.
This incident highlights a recurring pattern in the beauty industry where Black creators' innovations are co-opted without credit or compensation. Patrick Ta's history of alleged non-payment to Black creators adds to concerns about systemic exploitation. The public support for Edeme reflects a growing demand for accountability and proper attribution in influencer-driven markets.
another case of a black creator's work getting taken without credit in beauty. patrick ta already had a pattern of not paying black creators. fans are tired of it and want brands to actually credit and compensate. this is bigger than one blush technique.
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