Ferrari launched its first all-electric vehicle, the Luce, this week, but the design has been met with widespread derision online. Critics and internet users have compared the car to a vacuum cleaner, a Magic Mouse, and a Nissan Leaf. The Verge's Abigail Bassett reports that the Luce has drawn mocking memes and AI-generated slop, marking a rare moment of public criticism for the iconic brand.
ferrari dropped its first EV, the luce, and everyone is clowning on it. people are calling it a vacuum, a magic mouse, and worst of all, a nissan leaf. the internet is having a field day with memes and ai slop.
The Luce's reception signals a shift in how even aspirational luxury brands are subject to internet scrutiny. For nearly 80 years, Ferrari's exclusivity insulated it from criticism, but the EV era and online culture have eroded that immunity. This could force Ferrari to reconsider its design approach or risk further brand damage in the electric transition.
ferrari used to be above criticism because nobody could afford one. now the internet is roasting their first EV like it's a budget hatchback. if a brand like ferrari can get clowned, no one is safe from the online mob. the electric era is leveling the playing field.
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