Social media influencer Derek Cheung has launched a 22,000 square foot HKTCG store at iSQUARE in Hong Kong. The store, dedicated to trading card games, represents a significant physical retail expansion for the influencer. The opening was announced on May 29, 2026, as reported by Dimsum Daily.
derek cheung just opened a 22,000 sq ft hktcg store at isquare. it's a whole physical store for trading card games. big move from an influencer.
This launch signals a growing trend of digital creators moving into brick-and-mortar retail, leveraging their online followings to drive foot traffic. The scale of the store—22,000 square feet—is notable for a niche hobby like trading card games, suggesting strong demand and influencer marketing power. It also reflects the increasing commercialization of the TCG community in Hong Kong.
influencers opening physical stores is becoming a thing, and this one is huge for a tcg store. shows how online fame can translate to real-world retail, especially in niche communities. hong kong tcg scene is getting serious.
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