James May, former Top Gear and The Grand Tour presenter, visited the Tesla Diner in Los Angeles for his YouTube channel and gave a scathing review. He rated the hot dog a 3 or 4 out of 10, called the food 'mediocre' and 'overpriced,' and said the entire experience cost about £50 ($63). May criticized the outdoor movie screen as a 'gimmick,' the sterile interior, and the requirement to order a cookie via an app despite seeing it on the counter. He also noted heavy security and ended his car charging early out of boredom.
james may went to the tesla diner in LA for his youtube channel and absolutely hated it. he gave the hot dog a 3/10, called everything 'massively expensive,' and said the whole thing cost like £50. he trashed the outdoor screen as a gimmick, the sterile vibe, and the fact he had to order a cookie on an app while it was right in front of him. also said there was way too much security and left early because he was bored.
The Tesla Diner represents a major brand extension for Tesla, blending its car culture with a physical dining experience. May's critique, coming from a well-known automotive personality, could influence public perception and highlight the challenges of merging tech branding with traditional hospitality. It also underscores the growing trend of influencer-led food reviews shaping consumer expectations.
tesla's big diner experiment is getting roasted by a guy who literally drove across the world for a living. if james may says your $63 hot dog is mid, that's a bad look. it's a reminder that even if your brand is huge, you can't just slap a cybertruck on a burger and call it a day — people notice when the food sucks.
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