JoJo Siwa, 22, says her relationship with U.K. TV personality Chris Hughes has redefined her understanding of her own queerness. The pair met in April 2025 while filming Celebrity Big Brother UK, where Siwa entered while still dating influencer Kath Ebbs. After leaving the house three weeks later, Siwa and Ebbs broke up at the show's after-party, and Siwa and Hughes began dating. Siwa now identifies as queer rather than lesbian, telling E! News, 'I think queer is an umbrella of, Look, I'm just me.'
jojo siwa went into celeb big brother uk dating a girl, came out dating a guy, and now says 'queer' fits better than 'lesbian'. she and chris hughes clicked on the show, she broke up with kath ebbs at the after-party, and they've been together since. she told e! news that queer is a beautiful umbrella term.
Single strong source (E! News) with specific timeline and quote about JoJo Siwa's identity shift after meeting Chris Hughes on 'Celebrity Big Brother UK'; fills a timely drama update without duplicating recent coverage.
The story underscores how public relationships, especially those that unfold on reality television, can force young celebrities to renegotiate their identity labels in real time. Siwa, who came out as a lesbian in 2020 and became a symbol for Gen Z queer visibility, now embraces the more fluid term queer — reflecting a broader generational shift away from rigid categories.
it's another reminder that reality tv is a relationship crucible, and that labels can shift as fast as feelings. siwa went from gay icon to queer icon in one season, and her fans are watching the whole thing play out in public.
Public story text does not change until an admin approves it.
Looped stories are not disposable posts: receipts, claims, reader checks, and moderator decisions can change the approved version over time.