Kane Parsons, the 20-year-old YouTube creator known as Kane Pixels, directed the film 'Backrooms,' which in its opening weekend outgrossed every A24 movie in history except 'Marty Supreme.' The film surpassed 'Civil War,' 'Lady Bird,' 'Midsommar,' and 'Everything Everywhere All at Once.' This marks a shift in the movie business, as internet-native creators bypass traditional distribution. The article also notes that Curry Barker's 'Obsession' achieved similar success through self-distribution.
20-year-old youtube creator kane pixels (kane parsons) just dropped a backrooms movie that outgrossed almost every a24 film ever — only marty supreme is ahead. bigger than civil war, lady bird, midsommar, everything everywhere all at once. the movie biz is getting vidcon-ized.
This signals a fundamental shift in the movie industry: internet-native creators with built-in audiences can now compete with established studios on box office returns. The success of 'Backrooms' and 'Obsession' suggests that traditional gatekeepers are losing relevance as creators leverage online followings for theatrical releases. This trend could democratize filmmaking but also challenge existing distribution models and the role of film festivals and studios.
the movie business is getting vidcon-ized. creators with millions of followers can now outgross a24's biggest hits without a traditional studio machine. this changes everything about who gets to make movies and how they reach audiences.
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