Beauty influencer Golloria George, who previously praised Haus Labs for its inclusive foundation range in 2024, has now criticized the brand for lacking inclusive shades in its latest product launch. In a TikTok video, George pointed out the absence of deeper shades, saying, 'I know Gaga got a better budget than this.' The backlash comes after Haus Labs had touted its commitment to diversity, stating they validated products on over 350 faces. Fans expressed surprise given the brand's earlier reputation for inclusivity.
beauty influencer golloria george — who once hyped haus labs for its inclusive shades — just called them out for dropping the ball on new products. her tiktok says 'i know gaga got a better budget than this.' fans are confused because the brand literally bragged about testing on 350 faces. oops.
Story is coherent, specific, and culturally relevant to beauty/drama categories, filling a coverage gap in beauty (underrepresented at 3%) with a single but credible source (BuzzFeed).
This controversy highlights the fragility of brand trust in the beauty industry, especially for celebrity-backed lines that market inclusivity as a core value. Haus Labs' reversal from praised to criticized within two years shows how quickly consumer sentiment can shift when promises aren't consistently kept. For Lady Gaga, whose brand relies on authenticity, this could damage her reputation among loyal fans who expect better.
haus labs went from inclusivity poster child to getting ratioed in two years. for a celebrity brand built on authenticity, this kind of whiplash is rough. gaga's fans expect better, and the internet doesn't forget.
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