Imax Corporation and Asian Cinemas have struck a deal for three new Imax with Laser locations in India through the AMB Cinemas brand. The first will open at AMB Classic in Hyderabad, a luxury cinema co-owned by Telugu superstar Mahesh Babu, ahead of the release of 'Varanasi,' the S.S. Rajamouli-directed film in which Babu stars. The deal marks Imax's return to Hyderabad after a hiatus.
imax is coming back to hyderabad via mahesh babu's luxury cinema chain amb cinemas. three new imax with laser locations are planned, starting at amb classic in hyderabad. timing lines up with the release of 'varanasi,' the ss rajamouli film starring babu.
Story is well-sourced from Variety, fills a coverage gap in film_tv (only 5 stories in 48h), and contains specific, checkable claims about Imax's return to Hyderabad and Mahesh Babu's involvement.
This partnership signals the growing importance of premium large-format screens in India's booming film market. Mahesh Babu leveraging his star power to bring Imax to Hyderabad underscores how top actors are increasingly investing in exhibition infrastructure. The timing with 'Varanasi' suggests a strategic push for a blockbuster release on the biggest screens possible.
imax betting big on india's theater boom, and mahesh babu is the face of it. actors becoming exhibitors is a trend that gives them more control over how their movies are seen. 'varanasi' is going to be huge, and this deal ensures it gets the biggest canvas possible.
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