Meta is testing a new 'Series' feature on Instagram and Facebook that allows creators to group related Reels into episode-style collections. The feature is being tested with a limited group of creators and publishers who already produce episodic content. Users who encounter an episode can tap through to the full collection, save the series, or follow for future episodes. Meta has confirmed it is exploring monetization options but has not disclosed specific plans.
meta is rolling out a test for a 'series' feature on instagram and facebook that lets creators bundle reels into episodes. it's being tested with a small group of creators who already make episodic stuff. you can tap into a collection, save it, or follow for more. meta says they're looking at monetization but no details yet.
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This move signals Meta's push to make short-form video more structured and bingeable, competing with platforms like YouTube that already support series. By grouping Reels into episodes, Meta could increase watch time and creator engagement. The monetization angle suggests Meta is looking to give creators a new revenue stream, which could attract more high-quality episodic content to the platform.
meta wants reels to be more like tv — episodes, series, maybe even seasons. it's a bid to keep people watching longer and give creators a reason to invest in multi-part content. if they figure out monetization, it could shift how creators think about short-form storytelling.
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