Japanese fashion retailer nano universe has partnered with Seiko to release two special edition square watches under the Seiko Selection line. The SSEH019 features a silver dial with black Roman numerals, while the SSEH020 has a gold-tone dial with gilt accents. Both are powered by Seiko's Caliber 4N30 quartz movement, housed in a 27.9mm stainless steel case, and retail for ¥27,500 JPY (about $173 USD). They will be available starting June 12, 2026 via nano universe.
nano universe and seiko are dropping two square watches on june 12. silver or gold dials, roman numerals, calf leather strap. ¥27,500 (~$173). classic accessory vibes.
This collaboration highlights the ongoing trend of fashion retailers partnering with established watchmakers to create affordable, design-forward accessories. The square case and vintage-inspired details cater to a growing interest in retro aesthetics among younger consumers. At under $200, it positions Seiko as an accessible entry point into mechanical-style quartz watches for fashion-conscious buyers.
fashion brands + watch collabs are everywhere rn, and this one is actually affordable. square case is a nice break from the usual round faces. seiko keeps making entry-level bangers for people who want style without breaking the bank.
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