Fox One and Overtime, the social-first sports media company, have teamed up on an unscripted shortform digital series called 'Race to Glory,' launching Sunday. The show is structured like 'The Amazing Race' but pits two teams of shortform creators against each other. 'Mud United,' captained by Rakai — who grew his brand after making a basketball shot over Kyrie Irving — is one of the teams. The series is designed as alt-programming for viewers who find the FIFA World Cup too slow-paced, with Fox and FS1 holding exclusive English-language U.S. rights to all 104 tournament matches.
Overtime and Fox One are launching 'Race to Glory' on Sunday — a shortform creator competition series basically structured like 'The Amazing Race' but with content creators instead of civilians. One team, 'Mud United,' is captained by Rakai, the guy who blew up after hitting a shot over Kyrie Irving. The show is explicitly positioned as World Cup counter-programming on Fox One, since Fox and FS1 hold exclusive U.S. English-language rights to all 104 World Cup matches.
Fills a clear coverage gap in the creator category with a specific, checkable story sourced from The Hollywood Reporter — a top-tier entertainment trade — detailing a real, verifiable show launch with concrete facts (Fox One, Overtime, Sunday launch, team names, Rakai's backstory). The creator category is well-represented at 13 stories but this is a distinct angle (network creator competition series) rather than drama. The World Cup timing and Fox sports rights claims are independently verifiable.
The series marks a continuation of Fox's strategy of leveraging its sports rights portfolio across streaming platforms, using creator-driven content to capture younger audiences who may not tune into live soccer. Overtime's involvement signals the growing institutionalization of shortform creators as legitimate programming talent — not just social media personalities but cast members in network-adjacent unscripted series. It also reflects the broader trend of sports media companies building ancillary programming around tentpole events rather than relying solely on the live broadcast.
Fox is clearly betting that creator-vs-creator content can hold attention during the World Cup window without cannibalizing the actual matches. Overtime's been positioning itself as the bridge between social sports culture and traditional media for a while — this is probably their highest-profile TV-adjacent play yet. The 'Amazing Race' format with creators is a smart structural choice: it's competitive, it's visual, and it plays to the exact audience Fox One needs to court.
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