Meta announced that Supernatural, the popular VR fitness game on Meta Quest, is being spun off into an independent company called Supernatural Health later this year. The new entity will launch as a separate app on the Meta Horizon Store. This comes months after Meta effectively killed the game by announcing no new content, sparking backlash from its devoted community.
meta is spinning off supernaturals vr fitness game into its own company called supernatural health. the game was basically dead a few months ago when meta said no more new content, but now it's getting a second chance as a standalone app on the horizon store.
Story fills a coverage gap in wellness (1% coverage) with specific, sourced claims from The Verge and a corroborating Mastodon post, and is culturally relevant to VR fitness communities.
The revival of Supernatural as an independent company signals a shift in Meta's VR strategy, moving from in-house development to fostering third-party ecosystems. For the wellness space, it shows that niche fitness communities can sustain a product even after a major platform pullback. The move also highlights the growing intersection of VR and fitness, a category that has struggled to find mainstream traction.
this is a rare win for a niche fitness community that refused to let their favorite workout app die. it also shows meta is willing to let go of projects rather than kill them outright, which could set a precedent for other vr apps. plus, vr fitness might finally get the independent push it needs to grow beyond early adopters.
Public story text does not change until an admin approves it.
Looped stories are not disposable posts: receipts, claims, reader checks, and moderator decisions can change the approved version over time.