Variety published a guide to the 9 best panels and premieres at the second edition of SXSW London, which kicks off in late May 2026. The festival's central theme is 'AI as the New Power Structure,' reflecting the U.K.'s record AI investment and London's status as Europe's AI capital. Highlights include a panel with Michelle Obama, premieres from the Russo Brothers, and a new Virginia Woolf film.
variety dropped a sxsw london guide with 9 must-see panels and premieres. the fest's big theme is 'ai as the new power structure' — makes sense since the uk just hit record ai investment. lineup includes michelle obama, the russo brothers, and a virginia woolf movie.
SXSW London's focus on AI underscores the U.K.'s growing dominance in the sector, with record investment numbers announced just weeks before the festival. The inclusion of high-profile figures like Michelle Obama and the Russo Brothers signals the event's ambition to rival its Austin counterpart. This guide serves as a barometer for the intersection of tech, culture, and entertainment in 2026.
sxsw london leaning hard into ai shows how much the uk is betting on the sector. booking michelle obama and the russo bros is a flex — they're trying to make london sxsw a thing. this guide is basically a map of where tech and pop culture collide right now.
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