Thirty Seconds To Mars, the band fronted by Jared Leto, is using a biometric ticketing system called Concert Kit for their 2027 European tour. The system requires fans to scan their irises and face at a physical location to obtain a World ID, a digital passport developed by Tools For Humanity, a company co-founded by OpenAI's Sam Altman. The technology is designed to block bots and scalpers; it reportedly blocked 100,000 automated requests for a previous event. Only a portion of tickets will be reserved for World ID holders, with other tickets available through traditional methods.
thirty seconds to mars is making fans get their eyeballs scanned to buy tickets for their 2027 tour. it's a 'proof of human' thing from sam altman's company. you have to go to a store and let an orb scan your face. they say it blocked 100k bots for a test event. but only some tickets require it, so you can still opt out.
This move by Thirty Seconds To Mars represents a significant escalation in the use of biometric verification for concert ticketing, raising privacy concerns even as it promises to combat scalping. The involvement of Sam Altman's Tools For Humanity ties the music industry to broader debates about digital identity and surveillance. If adopted widely, this could reshape how fans access live events, trading convenience for personal data.
this is a big step into biometrics for concert tickets, and it's already controversial. sam altman's iris-scanning tech is now in the live music world. if it works, other artists might follow, but it also means giving up your biometric data for a ticket. privacy vs. scalpers — pick your poison.
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