01What happened

The story, straight

Umamusume is releasing an officially licensed honey-flavored mead inspired by Tokai Teio, the fan-favorite horse girl character. The drink, called Tokai Teio Hachimi no Osake (roughly 'Tokai Teio Hachimi Liquor'), was created in collaboration with Japanese brewery Tentaka Shuzo and is modeled after the character's favorite in-universe honey-based beverage, 'Hachimi.' It follows Vodka's Lemon Sour, an earlier licensed alcoholic drink themed around the character Vodka that launched in March.

The Umamusume merch machine keeps rolling — this time it's an officially licensed honey mead inspired by Tokai Teio, the fan-favorite horse girl. Tentaka Shuzo brewed it, and it's based on the 'Hachimi' honey drink Teio guzzles in-game. Follows Vodka's Lemon Sour from March, which apparently sold well enough to justify a second horse-girl getting her own bar menu. The full name is Tokai Teio Hachimi no Osake.

02Spread timeline

Where it actually started

March 2026Origin
Vodka's Lemon Sour launches as the first Umamusume licensed alcoholic drink.Vodka's Lemon Sour drops as the first licensed Uma booze collab.
source
Jun 18, 2026
Tokai Teio Hachimi no Osake honey mead announced, brewed by Tentaka Shuzo.Tokai Teio's honey mead announced — Tentaka Shuzo brewed it.
source

03Source receipts

Every claim, linked

DexertoDexerto article covering the Tokai Teio Hachimi no Osake announcement, including details on the Tentaka Shuzo collaboration and connection to the March Vodka's Lemon Sour release.
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04What's solid, what isn't

What's solid and what isn't

Confirmed
  • Umamusume is releasing an officially licensed honey mead called Tokai Teio Hachimi no Osake.
  • The drink is a collaboration with Japanese brewery Tentaka Shuzo.
  • It is inspired by the in-universe honey drink 'Hachimi' that Tokai Teio loves.
  • Vodka's Lemon Sour was the first licensed Umamusume alcoholic drink, launched in March 2026.
Developing
  • Whether additional Umamusume character-themed alcoholic beverages are planned.

05Why it matters

The editorial take

Umamusume continues to prove it's one of the most aggressively merchandised franchises in anime-adjacent gaming. Turning fictional character preferences into real licensed beverages is a niche Cygames has already tested and monetized, and the pattern suggests more character-themed drinks are likely coming. The franchise's ability to cross from gaming into lifestyle products — alcohol, fashion, collaborations — remains a case study in IP monetization.

The franchise that turns real Japanese racehorses into anime girls now wants to turn their fictional drink orders into your actual bar tab. Cygames clearly knows the audience — if Vodka's Lemon Sour moved units, expect every horse girl to get a signature cocktail by year end. Umamusume's licensing pipeline is genuinely absurd in the best way.