01What happened

The story, straight

Walmart is offering a year of its Walmart Plus subscription for $49, down from the usual $98, ahead of Prime Day 2026. The membership includes free delivery on orders over $35, free next-day and two-day shipping, free home returns pickup, and early access to the Walmart Deals sale starting June 22. Subscribers also get a bundled streaming service — either ad-supported Paramount Plus or Peacock.

walmart plus is half off right now: $49/year instead of $98. you get free delivery over $35, free shipping, free return pickups, and early access to walmart's deals sale dropping june 22 to compete with prime day. also throws in either paramount plus (with ads) or peacock.

02Spread timeline

Where it actually started

Jun 18, 2026Origin
Brad Bourque publishes deal write-up: Walmart Plus drops to $49/year with perks including Paramount Plus or Peacock bundle.the verge publishes the deal: $49/yr with paramount plus or peacock thrown in
source

03Source receipts

Every claim, linked

The VergeBrad Bourque's write-up detailing the $49 Walmart Plus deal, full perks breakdown, and Prime Day timing
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MastodonMastodon post from @techwire linking and summarizing The Verge article
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04What's solid, what isn't

What's solid and what isn't

Confirmed
  • Walmart Plus is currently available for $49/year (normally $98).
  • Perks include free delivery on orders over $35, free shipping, free return pickup, and early access to Walmart Deals starting June 22.
  • Subscription bundles either ad-supported Paramount Plus or Peacock.

05Why it matters

The editorial take

The discount is a direct counter-programming play against Amazon's Prime Day, giving budget-conscious shoppers a cheaper alternative with overlapping perks. At $49, Walmart Plus undercuts Amazon Prime's $139/year by nearly $100 while bundling a streaming service — an increasingly aggressive positioning as the two retailers battle for subscription loyalty.

at $49 vs prime's $139, this is walmart undercutting amazon by almost $100 and still throwing in a streaming service. the timing isn't subtle — they want you to comparison-shop before prime day even starts.