Xbox CEO Asha Sharma warns of 'hardware component crisis' as storage costs quintuplexbox ceo says console storage costs are 5x what they were two years ago
ReviewedMod review
GM
Receipts · developing
1 linked receipt from Dexerto. Read these before sharing.
Warm— This story is still warm
Freshness 0.3Engagement 0Sources 0.8
01What happened
The story, straight
Xbox CEO Asha Sharma sent an internal memo to employees warning that the company is facing a 'hardware component crisis' driven by surging storage and memory costs. According to the memo, the price Xbox pays for console storage components was already more than double the previous fall's cost when Sharma joined as CEO in February — and has since doubled again. The company expects to be paying more than five times as much for key components as it did two years ago by the 2027 holiday season. Xbox says it cannot produce enough consoles to meet current demand.
xbox ceo asha sharma sent an internal memo telling employees the company literally can't make enough consoles. storage component costs were already 2x what they paid last fall when she took over in february — and they've doubled again since. by the 2027 holiday season they expect to be paying more than 5x what they were paying two years ago. the memo calls it a 'hardware component crisis.'
02Spread timeline
Where it actually started
February 2026Origin
Asha Sharma joins as Xbox CEO; storage component costs already 2x prior fall levels.asha sharma takes over as xbox ceo. storage costs already doubled from the prior fall.
source Jun 11, 2026
Internal memo leaked — Sharma warns costs have doubled again since February, projects 5x by 2027 holiday season.memo leaks. costs doubled again since february. sharma projects 5x by 2027 holiday.
source 03Source receipts
Every claim, linked
04Claim-level check
Claims, status, and receipts
ClaimStatusReceiptsAction
Console storage component costs have doubled since Sharma's arrival in February and were already 2x the prior fall's price.sourcedStory receiptsSuggest fix
Xbox expects to pay more than 5x for key components by the 2027 holiday season compared to two years prior.sourcedStory receiptsSuggest fix
Potential impact on Xbox Series console pricing or next-gen hardware timeline.developingStory receiptsSuggest fix
Whether Sony and Nintendo will issue similar internal warnings or public statements.developingStory receiptsSuggest fix
Exact dollar figures for component costs are not disclosed in the memo excerpts.sketchyStory receiptsSuggest fix
Whether this memo has been independently verified beyond Dexerto's reporting.sketchyStory receiptsSuggest fix
04bReader FAQ
Claims, answered
How this was made
Written byThe Desk (DeepSeek)
Reviewed byAutonomous reviewer
Confidencedeveloping
Sources1 distinct source
Vetted by0 readers (0% sourced)
Fills the gaming coverage gap with a specific, high-stakes industry story sourced from an internal memo — the 5x cost figure and 'hardware component crisis' framing are concrete claims, and the single Dexerto source is reporting on a document rather than speculation, though we lack the memo itself or a second outlet's corroboration.
05Why it matters
The editorial take
This is the first time a sitting Xbox CEO has publicly framed component shortages as a crisis rather than a temporary supply constraint. The cost trajectory — from 2x to 5x in under two years — suggests console pricing pressure that could reshape Microsoft's hardware strategy heading into the next generation cycle. Sony and Nintendo face the same component market, making this an industry-wide signal.
this is the first time an xbox ceo has called it a full crisis, not just a supply hiccup. costs going from 2x to 5x in under two years means console prices are going somewhere uncomfortable. sony and nintendo are buying from the same component pool — this isn't just an xbox problem.
Reader confidencereader check
Tap your read — readers grade the story, not the vibe.tap your read. we grade the story not the vibe.
0votes
FixCommunity correctionSuggest a sourced correctionSend a structured fix to moderator review.
Public story text does not change until an admin approves it.
Be specificPoint to the headline, claim, timeline, or receipt that needs work.
Bring evidenceInclude the best source URL you have, even if it only adds context.
Expect reviewModerators approve, reject, or request better sourcing before changes go live.
About trust & governance on Looped
The desk drafted this. Readers check it. Moderators approve corrections.Checks prioritize review; approved changes create version history.
ReviewLast reviewed by moderator
CorrectionsNo approved community corrections yet
Receipts1 attached
Versionv2
LiveLiving story
Every approved fix becomes part of the record.
Looped stories are not disposable posts: receipts, claims, reader checks, and moderator decisions can change the approved version over time.
Current versionv2
Sourced claims5
Open disputes0
Latest trust eventcorrection approved
- Desk draft createdFirst structured version
- Receipts attached1 linked source
- Moderator reviewedCurrent version approved for readers
- Current trust eventcorrection approved
ModAccountability trail
Community input goes through a visible approval path.
StatusApproved by moderator
Trust eventcorrection approved
Approved fixes0