Earth Corporation, a Japanese insecticide company, has released Gokigen Lovely Days, a dating simulator voiced entirely by prolific anime voice actor Yūki Kaji. The game features four male leads — Koro, Chaba, Yamato, and Wamon — all voiced by Kaji, with the title itself a pun on "gokiburi," the Japanese word for cockroach. Players take on the role of a recruit at "Ethar Corporation" and pursue romance with one of the four characters, while the game's descriptions and visuals are peppered with cockroach jokes. A promotional video introducing the characters has been posted alongside the release.
a japanese insecticide company just dropped a dating sim where yuki kaji — the guy who voices eren jaeger — voices all four love interests, and they're cockroaches. the game is called gokigen lovely days, which is a pun on gokiburi (cockroach in japanese). you play as a new employee at 'ethar corporation' falling for one of four roach boys: koro, chaba, yamato, and wamon. there's a promo video. the whole thing is a bug spray ad.
Fills an anime coverage gap (only 2 stories in 48h) with highly specific, checkable claims — named company (Earth Corporation), named game (Gokigen Lovely Days), named voice actor (Yūki Kaji), named characters (Koro, Chaba, Yamato, Wamon), and a named source (Anime News Network) — that constitute genuine internet-culture weirdness worth covering.
The project highlights a growing trend of Japanese corporations using anime talent and gaming formats as unconventional marketing vehicles. Earth Corporation is leveraging Kaji's massive fanbase — he's voiced Eren in Attack on Titan, Todoroki in My Hero Academia, and Meliodas in The Seven Deadly Sins — to make insecticide promotion culturally relevant to a younger demographic. It also underscores how dating sims remain a surprisingly versatile genre in Japanese pop culture, applied here to sell bug spray.
japanese brands have been doing unhinged anime marketing for a while, but a cockroach dating sim voiced by one of the biggest names in voice acting is a new ceiling. kaji is the guy behind eren jaeger and todoroki — he has actual stans. the genius is that everyone sharing this is now thinking about earth corporation's bug spray without anyone asking them to.
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