01What happened

The story, straight

Flipkart's Glam Up Fest at Delhi's Pragati Maidan on June 19 turned chaotic when beauty influencers and attendees rushed stacks of giveaway hampers, with some climbing into restricted areas to grab merchandise. Viral videos from the event show crowds scrambling over each other at the e-commerce giant's beauty-focused creator gathering. A separate viral clip from India also shows a tourist eating ramen with bare hands in Japan, prompting online backlash, though the two stories are unrelated.

flipkart threw a beauty influencer event in delhi and it immediately devolved into people climbing over barricades for free product hampers. videos from the glam up fest at pragati maidan on june 19 are wild — full stampede energy over skincare and makeup merch. meanwhile a completely separate viral moment: an indian tourist went viral for eating ramen with his bare hands in japan and the internet collectively lost it.

02Spread timeline

Where it actually started

Jun 19, 2026Origin
Flipkart Glam Up Fest held at Pragati Maidan in Delhi, featuring beauty influencers.flipkart's glam up fest kicks off at pragati maidan, delhi
source
Jun 20, 2026
Videos of influencers scrambling for hampers go viral on social media.the hamper scramble videos hit social media and everyone loses it
source
Jun 20, 2026
Separate viral clip shows Indian tourist eating ramen with bare hands in Japan; internet reacts with backlash.ramen-hands guy goes viral and the internet piles on
source

03Source receipts

Every claim, linked

04What's solid, what isn't

What's solid and what isn't

Confirmed
  • Flipkart held its Glam Up Fest at Pragati Maidan in Delhi on June 19, 2026.
  • Videos from the event show attendees and influencers scrambling for free hampers and merchandise.
  • An Indian tourist was filmed eating ramen with bare hands in Japan, generating viral backlash.
Disputed
  • The exact number of influencers or attendees at the Flipkart Glam Up Fest.
  • Whether Flipkart has issued an official response to the chaotic footage.

05Why it matters

The editorial take

The Flipkart Glam Up Fest incident highlights the growing tension between e-commerce brands courting beauty influencers and the chaotic reality of large-scale creator events. As Indian social commerce expands, brands are learning that packing hundreds of content creators into a single venue with free product giveaways can produce the opposite of aspirational content. The ramen clip, meanwhile, fits a well-worn genre of tourist-cultural-clash virality that reliably generates outrage engagement.

brands keep throwing these mega influencer events and acting surprised when they turn into Black Friday at a Marshalls. flipkart wanted aspirational beauty content and got people scaling barricades for free serum. also: eating ramen with your hands in japan is a choice, but the internet treating it like an international incident says more about the outrage cycle than the tourist.