Patrick Ta faces backlash over blush technique that makeup artist Painted by Esther pioneered on TikTokpatrick ta accused of copying the blush creator who literally invented the technique

Celebrity makeup artist Patrick Ta is under fire from the beauty community after releasing a blush product and technique that closely mirrors the 'transition blush' style pioneered by Ngozi Edeme, known as Painted by Esther (@paintedbyesther) on TikTok. Edeme's technique — a dramatic, airbrushed gradient sweeping blush from the cheekbones up into the temples and underneath the eyes — has gone massively viral on TikTok's For You Page. The controversy centers on whether Ta co-opted Edeme's signature look without credit, with users pointing to the visual similarity between Edeme's established technique and Ta's recent product launch.

patrick ta, one of the biggest celebrity MUA names in the game, is getting dragged for releasing a blush technique that looks exactly like the 'transition blush' look that ngozi edeme (@paintedbyesther) invented and blew up on tiktok. edeme's technique — that dramatic gradient sweeping from cheekbones up to temples and under the eyes — was all over everyone's FYP before ta dropped anything. beauty twitter and tiktok are not letting this slide.