01What happened

The story, straight

Instagram is rolling out a feature called 'Your Algorithm' that lets users see and modify the topics the platform uses to recommend content on their main feed, according to head Adam Mosseri. The tool, announced June 10, 2026, currently surfaces topic-level controls, with future updates planned for people-based filtering and mood or vibe adjustments. Mosseri said the goal is to give users 'a sense of control' over what AI-driven recommendations surface.

instagram is rolling out 'Your Algorithm,' a feature that shows you the topics it thinks you're into and lets you change them. adam mosseri announced it june 10 — right now it's just topics, but they're working on people filters and 'mood or vibe' controls. basically admitting the algorithm's been guessing wrong and now they want your help.

02Spread timeline

Where it actually started

Jun 10, 2026Origin
Adam Mosseri announces 'Your Algorithm' feature for topic-level feed customization.mosseri announces 'Your Algorithm' — topic-level controls for your feed
source

03Source receipts

Every claim, linked

04What's solid, what isn't

What's solid and what isn't

Confirmed
  • Instagram is launching a 'Your Algorithm' feature that shows and lets users modify topics used for feed recommendations.
  • The feature currently covers topic-level controls only.
  • Future updates are planned for people-based filtering and mood/vibe adjustments.
Developing
  • The specific rollout timeline and availability across regions.

05Why it matters

The editorial take

This is part of a broader industry trend of platforms offering user-facing algorithm controls. Threads, TikTok, and Bluesky have all rolled out similar tools in recent weeks, responding to regulatory pressure and user demand for transparency. Instagram giving users direct influence over their feed recommendations marks a significant shift from the black-box approach that defined the platform for years.

every platform is doing this now — threads, tiktok, bluesky all launched algo controls recently. instagram joining in isn't surprising, but it's notable that they're framing it as AI giving you 'control' rather than admitting they need your input to stop showing you random reels. the 'mood or vibe' thing is the interesting part nobody else has tried yet.