
Katy Perry performed her song 'Wonder' at the Opening Ceremony of the 2026 FIFA World Cup in Los Angeles on Friday, June 13. After the performance, she left a hidden message on Shazam for anyone who searched the song: "There's more to come. Let's roll it out." The message suggests new music or a larger rollout tied to the World Cup appearance.
katy perry performed 'Wonder' at the World Cup opening ceremony in LA tonight, and if you Shazam'd the track afterward, you got a hidden message from her: "There's more to come. Let's roll it out." cryptic queen behavior for a soccer game.
Fills a coverage gap in culture (only 2 stories in 48h, underrepresented at 3%) with a specific internet-culture angle — the Shazam easter egg — that converts a standard celebrity performance into a platform-native marketing story.
Perry's World Cup performance is the highest-profile live slot she's had in years, signaling a major push behind new material. The Shazam easter egg is a clever marketing move — converting casual viewers who Shazam'd the track into a direct-to-fan pipeline. After a stretch of lower public visibility compared to her pop peak, this is a deliberate re-entry through a global stage.
world cup opening ceremony is prime real estate for anyone trying to make a comeback moment, and perry playing the long game with a shazam easter egg is genuinely smart. she's not just performing — she's building a funnel. the "more to come" line lands different when 2 billion people are watching.
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