01What happened
The story, straight
PHANTACI, the streetwear label founded by Mandopop icon Jay Chou, and Jordan Brand have launched their first-ever collaboration: an official merchandise capsule for Chou's "Carnival II" World Tour. The collection includes the PHANTACI × Jordan CAL Edition TEE in three colorways plus a limited-edition collectible plush. The products debut in Beijing and Taipei starting June 19, 2026, covering the tour's Beijing leg. The collaboration celebrates the convergence of music, basketball, and street culture — a territory Chou has occupied since founding PHANTACI.
PHANTACI x Jordan Brand is here — their first collab ever, and it's official merch for Jay Chou's Carnival II World Tour. The capsule has the CAL Edition TEE in three colorways and a limited-edition plush, dropping in Beijing and Taipei starting June 19. It's the official gear for the Beijing leg. If you know Chou's brand, this intersection of music, basketball, and streetwear is exactly his lane.
02Spread timeline
Where it actually started
04What's solid, what isn't
Claims by status
- PHANTACI and Jordan Brand have launched their first collaboration.
- The capsule includes the CAL Edition TEE in three colorways and a limited-edition plush.
- Products debut in Beijing and Taipei on June 19, 2026, for Jay Chou's 'Carnival II' World Tour Beijing leg.
05Why it matters
The editorial take
Jay Chou is one of the most commercially powerful figures in Chinese-language pop culture, and PHANTACI's first Jordan Brand collab signals the label's growing legitimacy in global streetwear. Tour merchandise collaborations with Nike/Jordan have historically driven secondary-market hype — expect these to move fast in Beijing and Taipei.
PHANTACI x Jordan is a big deal in the Asian streetwear scene — Jay Chou's been building this brand for years, and a Jordan collab for a stadium tour is the kind of move that gets resale attention fast. If you're anywhere near Beijing or Taipei on June 19, move quick.